The development of this regular email publication stemmed from a printed newsletter – Innovation News – produced by Innova Art on an adhoc basis. eInnovation News is a monthly email newsletter for consumers interested in the Innova brand which covers a variety of topics.
Using HTML and CSS, a custom template was built to be compatible with the email marketing software used by Innova Art.
The content created ranges from artist interviews, exhibition recommendations, news relevant to Innova Art and general interest articles for the creative community. .